What should I know about Meta Pixel?

What should I know about Meta Pixel?

Track your web store's performance and improve ad targeting to drive more sales.

Facebook Meta Pixel is a small piece of code that you can add to your website to track visitor actions. It helps you understand how people interact with your site, so you can improve your advertising and marketing strategies.

How It Will Benefit You as an Enstack Merchant?

When you run Facebook ads showcasing your web store link or specific product links, you'll be able to track the effectiveness of those ads. By understanding which ads lead to conversions, you can refine your strategies, improve your targeting, and make informed decisions to maximize your sales potential.

Where can I find my Meta Pixel ID?

You can find your Meta Pixel ID in your Facebook Business account:
  1. Go to your Facebook Events Manager.
  2. Under Data Sources, select Pixels.
  3. Your Pixel ID will be displayed under the name of the pixel you’ve created.

If you haven’t set up a Meta Pixel yet, you won’t have one by default.  Here’s how to do it:

  1. Log in to your Facebook Business Account. Go to Facebook Business Manager,
  2. On the side menu click “Create a Business Portfolio” (if you don’t have it yet).
  3. Go to Events Manager. Once you are logged in to the business profile, click the menu icon in the top left corner of the screen and scroll to All tools and select Events Manager.
  4. Create a New Pixel.
    1. In Events Manager, click Connect Data Sources and select Web.
    2. Choose Meta Pixel as your data source.
    3. Click Get Started to begin setting up your Pixel.
  5. Name Your Pixel.
    1. Enter a name for your Meta Pixel. Choose something descriptive like "My Store Pixel" to easily identify it.
    2. Enter your website URL if asked (optional), then click Continue.
  6. Get Your Meta Pixel ID. After setting it up, you will be provided with a unique Meta Pixel ID. Save this ID because you'll need it to connect to your Enstack Webstore.
  7. Add Pixel to Your Enstack Webstore.
    1. Log in to your Enstack account, go to My Account > Store Settings.
    2. Click Web Store Analytics and input your Meta Pixel ID.
    3. Click Save. Your Meta Pixel will now start tracking activity on your web store.

How to Connect Meta Pixel to Your Enstack Web Store:

I. Navigate to My Account > Store Settings.



II. Click on Web Store Analytics.



III. Input your Meta Pixel ID in the designated field. Click Save.



How long does it take for Meta Pixel to start working?

After you’ve connected your Meta Pixel ID to your Enstack web store, it may take 1-2 days for activity tracking data to appear.
Once the data starts coming in, you’ll be able to see insights directly in your Facebook Events Manager, including:
  1. View Content: Tracks how many pages your buyers have viewed when visiting your web store.
  2. Page View: Tracks how many times your buyers visited your web store.
  3. Add to Cart: Shows when a buyer adds a product to their cart.
  4. Initiate Checkout: Tracks when a buyer proceeds to the checkout process.
  5. Purchase: Tracks when a buyer completes the checkout process and places an order.



These insights will help you monitor key customer actions on your Enstack web store.